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Image for The Intuitive Customer

The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level

Hamilton, Ryan, Hamilton, Ryan, Shaw, Colin
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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

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£39.99 Save 20.00%
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Product Details
Palgrave Macmillan
1137534281 / 9781137534286
Hardback
658.8343
20/08/2016
United Kingdom
English
240 pages
23 cm
KJC Business strategy, KJSM Market research, KJU Organizational theory & behaviour
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