The new media landscape touches every aspect of our social, political and cultural lives.
It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world. Understanding New MediaÂ gives students the tools and the knowledge they need to make sense of the relationship between technologies, media and society.
This best-selling student introduction: Makes complex ideas accessible, clearly explaining theÂ key thinkers, theories and researchÂ students need to understandBrings theory to life with a range ofÂ new case studies, fromÂ selfies or trolling, to theÂ app economyÂ andÂ algorithms in social mediaGets students started on projects and essays withÂ guided research activities, showing them how to successfully put learning into practiceProvidesÂ guided further reading, helping students to navigate the literature and extend their studies beyond the chapter Understanding New MediaÂ remains the perfect guide to the past, present and future of the new media world.
It is a vital resource for students across media and communication studies and sociology, and anyone exploring new media, social media or digital media.
We have stock available for immediate despatch, and should this not cover your order, if more stock isn’t already on the way, it will be ordered immediately to cover your order.
This typically takes 1-2 weeks, depending on availability from the publisher.