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Image for Stilistische Funktionen von Mehrdeutigkeit in deutschen Werbetexten
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Stilistische Funktionen von Mehrdeutigkeit in deutschen Werbetexten - 39 (New edition.)

Skerlavaj, Tanja
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Das Buch setzt sich mit der Mehrdeutigkeit in Werbetexten auseinander. Anhand stilistischer Analysen mehrdeutiger Werbetexte wird untersucht, in welchen Elementen (Sprache, Bild, Typographie) sich die Mehrdeutigkeit in Werbetexten manifestiert, wie sie als aktuelles Phanomen im Text entsteht und welche stilistischen Funktionen sie darin erfullt.

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Product Details
Peter Lang
365306161X / 9783653061611
eBook (Adobe Pdf)
21/12/2017
Germany
German
289 pages
Copy: 10%; print: 10%
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