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The Sport Business Future

Smith, A., Westerbeek, H.

See all formats and editions

This book looks at the impact of powerful technological changes on the business of sport, including human computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation.

It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport.

This is an influential contribution to debates about sport, business and society in the future.

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Product Details

Publisher/Imprint Palgrave Macmillan

ISBN/Ean140391267X / 9781403912671

FormatHardback

Dewey338.47796

Published11/06/2004

Country of PubUnited States

Book LanguageEnglish

Pagesxiii, 210 p.

Dimensions24 cm

Readershipresearch & professional /academic/professional/technical Learn More

Buyers NotesAARON SMITH and HANS WESTERBEEK are consultants with Manage to Manage Australasia Pty Ltd with considerable experience in the area of sport business and the business of sport. They were the authors of Sport Business in the Global Marketplace published by Palgrave Macmillan.

BIC AARON SMITH and HANS WESTERBEEK are consultants with Manage to Manage Australasia Pty Ltd with considerable experience in the area of sport business and the business of sport. They were the authors of Sport Business in the Global Marketplace published by Palgrave Macmillan. KNSP Sport & leisure industries