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Marketing for Dummies

Part of the For Dummies S. series
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Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step-by-step through every aspect of marketing.

Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, "Marketing For Dummies" will help you put together a winning marketing strategy and turn your plans in to profit.

Discover how to understand the basics of effective marketing, research customers, competitors and industry.

It also tells how to create a compelling marketing strategy, increase consumer awareness, satisfy clients' needs and boost sales.

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Product Details
John Wiley & Sons Ltd
0764570560 / 9780764570568
Paperback
658.802
07/04/2006
United Kingdom
English
xx, 358 p. : ill.
24 cm
further/higher education /general Learn More