Both/and thinking: embracing creative tensions to solve your toughest problems

How to make more creative, flexible, and impactful decisions with both/and thinking.

• Based on the authors' own pioneering research on decision-making and paradox.
• Great, never-before-told stories from people who've embraced and/or thinking—i.e, from execs at Lego and IBM to a sixth-generation islander from Fogo who created a popular tourist spot at the end of the world.
• A bounty of science-backed tools, tricks, and mental models for embracing both/and thinking and applying it at work and at life.

Audience:

• General business readers who want to enhance their decision-making skills.
• Leaders and managers who are tasked with making tough decisions on a daily-basis.
• Innovators, creatives, and entrepreneurs.