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Consumer Behaviour: A European Perspective (Seventh edition)

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Now in its seventh edition, 'Consumer Behaviour' provides themost comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world.

The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.

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Product Details
Pearson Education
1292245433 / 9781292245430
eBook (EPUB)
09/09/2019
England
English
648 pages
Copy: 10%; print: 10%
This edition also issued in print: 2019 Description based on online resource; title from PDF title page (viewed on September 8, 2020).