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Image for Markenarchitektur: Strategien zwischen Einzel- und Dachmarke sowie lokaler und globaler Marke
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Markenarchitektur: Strategien zwischen Einzel- und Dachmarke sowie lokaler und globaler Marke

Strebinger, Andreas
Part of the Werbe- Und Markenforschung series
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Andreas Strebinger beschaftigt sich mit dem Problem der Markenarchitekturgestaltung uber eine Vielzahl von Produkten und Zielgruppen hinweg.

Auerdem widmet er sich der internationalen Markenarchitekturstrategie.

Zahlreiche Fallstudien aus aller Welt illustrieren die aus wissenschaftlichen Studien und praktischen Erfahrungen gewonnenen Kernaussagen des Autors.

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Product Details
Gabler Verlag
3834980471 / 9783834980472
eBook (Adobe Pdf)
14/03/2009
German
1 pages
Copy: 10%; print: 10%
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