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Contemporary Issues in Luxury Brand Management

Cattaneo, Eleonora(Edited by)Studente, Sylvie(Edited by)
Part of the Mastering Luxury Management series
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Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today;
Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource;
Includes insights from a range of expert contributors from both research and consulting backgrounds

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£155.00
Product Details
Routledge
1000829278 / 9781000829273
eBook (Adobe Pdf)
658.827
31/03/2023
England
English
168 pages
Copy: 30%; print: 30%
Description based on CIP data; resource not viewed.