Summary: Ben & Jerry's. The Inside Scoop - Fred "Chico" Lager: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Complete summary of Fred "Chico" Lager's book: "Ben &Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor" The review of the ideas in "Ben &Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager experiences creating this brilliant business.

Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million.

But what characterizes Ben & Jerry's is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world.

They stayed true to their vision, fought for what they believed was right, and were generously rewarded.Added-value of this summary: * Save time* Understand the key concepts * Increase your business knowledgeTo learn more, read the summary of "Ben & Jerry's: The Inside Scoop" and discover an inspirational summary for entrepreneurs struggling with their own young business as well as a great read for ice cream lovers.