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Key Concepts in Strategic Management

Part of the Key concepts series
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"Key Concepts in Strategic Management" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference.

All major concepts, terms, theories and theorists are incorporated and cross-referenced.

Additional reading and internet research opportunities are identified.

More complex terminology is made clearer with numerous diagrams and illustrations.

With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what strategic management is all about.

It will be especially useful as a revision aid.

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Product Details
Red Globe Press
1403921350 / 9781403921352
Paperback / softback
15/03/2004
United Kingdom
English
ix, 294 p. : ill.
22 cm
research & professional /academic/professional/technical Learn More
Jon Sutherland's and Diane Canwell's publications include "Marketing Campaigns", "Organisation Structures and Processes" and "Foundation Business".
Jon Sutherland's and Diane Canwell's publications include "Marketing Campaigns", "Organisation Structures and Processes" and "Foundation Business". KJC Business strategy, KJM Management & management techniques