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The (Un)Common Sense of Advertising : Getting the Basics Right

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Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.

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Product Details
Sage Publications Pvt. Ltd
0761997350 / 9780761997351
Hardback
268 pages