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Marketing Across Cultures

Trompenaars, Fons (Center for Internation Business Studies, Amsterdam), Woolliams, Peter (Anglian Regional Management Centre, UK)

Part of the Culture for business series series

See all formats and editions

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series.

Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

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£11.24 Save 25.00%
RRP £14.99

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Product Details

Publisher/Imprint Capstone Publishing Ltd

ISBN/Ean1841124710 / 9781841124711

FormatPaperback / softback

Dewey658.8009

Published20/08/2004

Country of PubUnited Kingdom

Book LanguageEnglish

Pages208 p.

Readershipresearch & professional /academic/professional/technical Learn More

BIC JFSL1 Ethnic minorities & multicultural studies, KJS Sales & marketing