Innovating in a Global Crisis : Riding the Whirlwind of Recovery

As recession grips the business world leaders in every industry and in every part of the world are viewing innovation as the primary route to recovery.

Innovation has regained its central place in corporate life.

Innovating in a global crisis was the first practical book to show how innovation can be a lifeline in a severe downturn.

Two years on this book is just as relevant. Trompenaars and Hampden-Turner brilliantly reconnect people, teams and organisations to create constant renewal of talent and motivation.

Drawing on the renowned THT cross-cultural database (over 80,000 records from over 100 countries), as well as hilarious illustrations of innovation from hit comedy shows such as Fawlty Towers, Innovating in a global crisis is a blueprint for creating a culture of high-octane creativity and innovation.