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Intercultural Communication for Global Business: How Leaders Communicate for Success (Second edition)

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As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership.

Grounded in the need for building awareness and knowledge, practicing mindfulness, and then working on skill development, this text examines the concepts associated with understanding culture and communication in the global business environment to help readers:

    • understand intercultural communication processes;
    • improve self-awareness and communication in intercultural settings;

    • expand skills in identifying, analyzing, and solving intercultural communication challenges at work; and

    • evaluate whether one's communication has been effective.

This fully updated new edition also includes completely updated case studies, with an increased emphasis on non-US perspectives, to show real-world applications across the globe.

Richly illustrated with new examples and activities, this text is the ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.

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£290.00
Product Details
Routledge
1000387143 / 9781000387148
eBook (Adobe Pdf)
303.482
30/08/2021
England
English
342 pages
Copy: 30%; print: 30%
Previous edition: 2017 Description based on CIP data; resource not viewed.