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Memorable customer experiences: a research anthology

Vanhamme, Joelle, Lindgreen, Adam(Edited by)
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This research anthology provides a comprehensive collection of cutting-edge theories and research on 'memorable customer experiences' as delivered by comapnies and as experienced by customers.

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£95.99
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Product Details
Gower
1317097874 / 9781317097877
eBook (Adobe Pdf)
658.8343
22/04/2016
England
English
291 pages
Copy: 30%; print: 30%
Previously issued in print: 2009 Description based on CIP data; item not viewed.
KJM Management & management techniques, KJSU Customer services
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