The handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing

Outsourcing is now increasingly used as a competitive weapon in today's global economy. The Outsourcing Handbook is a step-by-step guide to the whole outsourcing process. It describes each stage or phase of strategic outsourcing, and looks at key factors in the success of a project as well as problem areas and potential pitfalls. Highly practical, it provides an objective, repeatable process that allows organizations to maximize returns on outsourcing investments. Unlike most outsourcing books, it takes a process-oriented, actionable, and structured approach to understanding the intricacies of constructing, managing, and even terminating, an outsourcing engagement.