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The Advertising Law Guide

Wilson, Lee

See all formats and editions

This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field.

Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations.

Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.

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Product Details

Publisher/Imprint Allworth Press,U.S.

ISBN/Ean1581150709 / 9781581150704

FormatPaperback / softback

Dewey343.73082

Published31/03/2001

Country of PubUnited States

Book LanguageEnglish

Pages256p.

Dimensions23 cm

Readershipgeneral Learn More

BIC 1KBB USA, KJSA Advertising, KNTY Advertising industry, LNCB Commercial law, VSD Law, citizenship & rights for the lay person