Turnberry Consulting : Development - An Approach to Management and Strategy

Development: An Approach to Management and Strategy looks at the work of Turnberry Consulting, a planning consultancy created to assist landowners to develop real estate projects.

This unique practice tends not to act for developers, insurance companies or pension funds?or any organisation where the primary motive for development is finance.

Nearly all of their projects evolve from practical need, where quality and functionality are the prime driving forces.

Although a relatively small company, Turnberry Consulting is able to influence major projects in terms of direction and approach.

Turnberry's main activities cover development strategy, town planning and real estate, with project managers taking a pivotal role.

In some cases, such as Ascot Racecourse or Cadbury at Bournville, they can be intimately involved in a project for a decade; in others their influence is more transitory.

They have worked in varied locations with major clients across the UK: at the University of Oxford; at the University of Hertfordshire; at Inverness Airport and Business Park in the Scottish Highlands; and at Ascot Racecourse. Development: An Approach to Management and Strategy provides insight into how Turnberry's bespoke, small-scale, conceptual approach compares to the more traditional workings of the project management industry.

Based on interviews with colleagues and clients, as well as newly commissioned essays, the book sets out an approach to planning and management strategy that is both philosophical and effectual.

As such Development: An Approach to Management and Strategy will be of particular interest to organisations contemplating major projects, practitioners in the development industry, architects and planners, and anyone studying planning, project management or related disciplines.

This book will also be of general interest to readers familiar with the high profile projects featured throughout.