The Experience Economy

Design interventions for the reuse of existing structures must face the question of the past and the extent to which it should be included in the design for the future.

This is the point of departure of Int | AR, a yearly publication on current issues in international adaptive reuse. Where the creative industries cater to enhanced consumption, they are able to produce growth even in times of global economic decline.

Such interventions, therefore, raise an immediate interest.

The design and production of experience has focused on unprecedented spatial encounters.

From innovative tourism to hospitality, retail and culture, the creation of such experience often originates from inimitable settings. This volume of Int | AR presents built and unbuilt projects and ideas that uncover the hidden potential of existing spaces, buildings and structures, empty and unmarked, so as to gain new qualitative, and therefore economic, value for the production of new experience.