Europe (2005 ed.)

As part of a series of annual reports which analyse trends in international tourism, this volume focuses on regional and subregional tourism flows and earnings in 2004 in Europe as a whole, by region and by individual country, including arrivals and receipts, major source markets, tourism policy and marketing.

Findings include that Europe remains the greatest tourism region, accounting for 55 per cent of total tourist arrivals and 52 per cent of world receipts, with intra-regional travel continuing to constitute the great majority of arrivals in Europe.