Promotion of the Tourist Image of European Destinations on Competitive International Markets : Dubrovnik, Croatia, 9 and 10 May 2002 - Dubrovnik, Croatia 9 and 10 May 2002

This publication (which includes parallel texts in English and French) consists of the proceedings of the 2002 CEU-ETC Joint Seminar, which promoted an exchange of experience on image building between member countries, especially focusing on the international dimension.

Subjects include: awareness and customer orientation, stereotypes and benefit perception, destinations as units of competition, the brand-creation process, the raw materials for creating an image, brand image management and lifecycle.