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How Audiences Decide : A Cognitive Approach to Business Communication

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Richard Young has written a meticously researched and perhaps most comprehensive book on this topic yet published.

While its potential audience is relatively small in relation to other MBA courses, those who teach at this level will recognize its scholarship.

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Product Details
Routledge
0415879000 / 9780415879002
Paperback / softback
20/12/2010
United Kingdom
English
300 p. : ill.
Tertiary Education (US: College) Learn More