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Image for Electronic Customer Care: Die Anbieter-Kunden-Beziehung im Informationszeitalter
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Electronic Customer Care: Die Anbieter-Kunden-Beziehung im Informationszeitalter (3., uberarb. Aufl. 2001 edition.)

Muther, Andreas
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Für viele Unternehmen ist die Reorganisation der sogenannten Front-Office-Prozesse Neuland.

Worauf müssen Unternehmen achten, wenn sie CRM-Projekte starten?

Das Buch abstrahiert die Kundenbeziehung anhand des Customer Buying Cycles und schafft so einen neutralen Orientierungsrahmen für CRM-Projekte.

Die dritte Auflage nimmt neue Themen wie E-Marktplätze in die Betrachtungen auf und bietet einen aktuellen Überblick über führende CRM-Anbieter.

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Product Details
Springer
364256593X / 9783642565939
eBook (Adobe Pdf)
07/03/2013
German
155 pages
Copy: 10%; print: 10%
KJM Management & management techniques, KJSU Customer services, UB Information technology: general issues
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