Return on Design : Smarter Web Design for Hard Times

There's no shortage of Web tools on the market today; however, what are in short supply are Web producers with information-design savvy and client-communication skills to create profitable, productive sites-sites that return on their investment.

This practical and efficient guide focuses on the information design essentials that can determine a Web site's success or failure.

Author Ani Phyo outlines her seven-step process for designing successful Web sites, beginning with "Developing User Scenarios" all the way through "Ongoing Testing and Revision." Emphasizing not software but the development process, she covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more.

Throughout, Return on Design: Smarter Web Design for Hard Times keeps its eye on the prize-returns: the critical techniques that successful Web designers need to know to deliver more impact for less outlay in a cost-conscious economy.