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Election Campaigning : The New Marketing of Politics

Britain Votes 2005

The Persuasive Power of Campaign Advertising

The Politics of Marketing the Labour Party

The Public Affairs Guide to Westminster : The Handbook of Effective and Ethical Lobbying

Web Campaigning

Is Anyone Responsible? : How Television Frames Political Issues

From Soapbox to Soundbite : Party Political Campaigning in Britain since 1945

Presidential Campaigns and Presidential Accountability

Presidential Campaigns and Presidential Accountability

The Politics of Disenchantment-Bush Clinton Perot and The Press

Civic Dialogue in the 1996 Presidential Campaign : Candidate, Media and Public Voices

Swing Voting : Understanding Late Deciders in Late Modernity

Crosstalk : Citizens, Candidates, and the Media in a Presidential Campaign

Congressional Parties, Institutional Ambition, and the Financing of Majority Control

Attacking Judges : How Campaign Advertising Influences State Supreme Court Elections

Attacking Judges : How Campaign Advertising Influences State Supreme Court Elections

Current Issues in Political Marketing

The Marketing of Political Parties : Political Marketing at the 2005 General Election

Financing the 2000 Election

How We Elected Lincoln : Personal Recollections

Electing the President, 2004 : The Insiders' View

Capturing Campaign Dynamics, 2000 and 2004 : The National Annenberg Election Survey

Running for Judge : The Rising Political, Financial, and Legal Stakes of Judicial Elections

Soundbitten : The Perils of Media-Centered Political Activism

Soundbitten : The Perils of Media-Centered Political Activism

A Rough Ride to Albany : Teddy Runs for Governor.

The Persuasive Power of Campaign Advertising

Toomey's Triumph : Inside a Key Senate Campaign

The Strategy of Campaigning : Lessons from Ronald Reagan and Boris Yeltsin

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