Sales and Marketing for Travel and Tourism (2 ed)

Text for undergraduates courses in travel/tourism sales and marketing. Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals.

The book is complete with real-world examples and case studies.

The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.