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Volkswirtschaftslehre f?r Bankkaufleute

Grundlagen und organisatorische Moglichkeiten der Datenerfassung: Ergebnisse eines Studienkreises des Betriebswirtschaftlichen Instituts fur Organisation und Automation an der Universitat zu Koln : 16

Entscheidungstheoretische Planung : 64

Der notleidende Kredit: Manahmen bei Zahlungsunfahigkeit von Bankkunden

Grundlagen der Grundungsfinanzierung: Instrumente - Prozesse - Beispiele

Bankmarketing im Firmenkundengeschaft: Von der Strategie zum Kunden

Beschleunigung von Marktprozessen: Modellgestutzte Analyse von Einflufaktoren und Auswirkungen : 184

Das Vertrauen des Kunden: Relevanz, Aufbau und Steuerung auf industriellen Markten. : 230

Dienstleistungs-Controlling: Grundlagen und Anwendungen

Fallsammlung Steuerlehre Rechnungswesen: Falle mit Losungen (Veranlagung 1999) fur Steuerfachangestellte

Freilegung strategischen Managementwissens: Ein wissensdiagnostischer Ansatz : 41

Informationsmanagement in der Logistik: Grundlagen - Anwendungen - Wirtschaftlichkeit

Informationsokonomische Fundierung von Austauschprozessen: Eine nachfragerorientierte Analyse : 111

Konzeption und Einfuhrung eines Qualitatsmanagementsystems : 7

Management von Komplexitat: Ein integrierter, systemtheoretischer Ansatz zur Komplexitatsreduktion : 35

Markenfuhrung Im Internet: Verhaltenstypen - Einflussfaktoren - Erfolgswirkungen : 42

Marktforschung als Informationsverhalten von Unternehmen : 136

Okologieorientierte Informationsinstrumente in Unternehmen: Einflufaktoren und Erfolgsbedingungen

Preisbundelung: Formen, Theorie, Messung und Umsetzung : 238

Werbeetat- und Werbemix-Planung im Handel.

Wirtschaftsrechnen

Wirtschaftslehre fur Verkaufer

Statistik im Betrieb mit BASIC auf Commodore: - 45 vollstandige Programme -

Richtig versichern - Risiko kalkulierbar machen

Rhetorik: Sicher auftreten, uberzeugend argumentieren

Profit Center-Rechnung in Banken: Ein entscheidungsorientiertes Konzept : 11

Preispolitik : 17

Organisation im Industrieunternehmen

Managementeffizienz: Managementinstrumentarium kennen, konnen und anwenden

Lebensversicherung : 5

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