Image for Revitalizing the Pharmaceutical Business

Revitalizing the Pharmaceutical Business : Innovative Marketing Approaches

See all formats and editions

This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets.

The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.

Read More
Title Unavailable: Out of Print
Product Details
SAGE Publications Inc
0761993754 / 9780761993759
Hardback
01/12/1999
United States
296 pages
139 x 215 mm, 520 grams
Professional & Vocational Learn More