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Nail 'Em!

Dezenhall, Eric

See all formats and editions

"We're gonna nail 'em!" That's the threat made against Eric Dezenhall's clients - usually corporations and well-known people - by aggressors trying to launch media-hyped smear campaigns and attacks because they feel they've been wronged, or just because they want publicity. 'Nail 'Em!' is an exploration of the personalities, conflicts, and motivations involved in such attacks and Dezenhall's unique communications approach to slowing, preventing, and reversing such situations.

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Product Details

Publisher/Imprint Prometheus Books

ISBN/Ean1591020476 / 9781591020479

FormatPaperback / softback

Dewey302.23

Published01/06/2013

Country of PubUnited States

Pages342 pages

ReadershipGeneral (US: Trade) Learn More

BIC JFD Media studies, KJSP Public relations, YQV Educational: Business studies & economics