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Principes De Marketing 14E (14 edition.)

Gary Armstrong, Philip Kotler, Emmanuelle Le Nagard, Thierry Lardinoit, RaphaAÃ†'Aâ€šAÂ«lle Butori, Delphine Dion, FrAÃ†'Aâ€šA(c)dAÃ†'Aâ€šA(c)ric Oble

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Ecrit par les deux experts mondiaux de la discipline et entierement adapte au contexte francais par une equipe d'auteurs specialistes dans leur domaine, ce livre constitue une initiation complete, accessible et attractive aux grands domaines du marketing.

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Product Details

Publisher/Imprint PEARSON FRANCE

ISBN/Ean2326057007 / 9782326057005

FormateBook (Adobe Pdf)

Published03/05/2019

Book LanguageEnglish

Pages536 pages

Copy LimitsCopy: 10%; print: 10%

BIC KJS Sales & marketing