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Audience evolution: new technologies and the transformation of media audiences

Napoli, Philip M.
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Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.

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Product Details
Columbia University Press
0231501188 / 9780231501187
eBook (Adobe Pdf)
659.143
31/12/2003
English
189 pages
Copy: 10%; print: 10%
general /postgraduate /research & professional /undergraduate Learn More
Description based on print version record.
JFD Media studies, KC Economics, KNTD Radio & television industry, KNTY Advertising industry, UDB Internet guides & online services
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