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Image for Social Media in China

Social Media in China : Wie deutsche Unternehmen soziale Medien im chinesischen Markt erfolgreich nutzen koennen (1. Aufl. 2016)

Liu, Yinyuan
See all formats and editions

Dieses Buch bietet einen UEberblick uber die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China.

Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken daruber zu finden sind, welche Hauptfunktionen die wichtigsten sozialen Netzwerke haben und wo ihre Schwerpunkte fur das Marketing liegen.

Unentbehrlich fur alle, die in China Geschafte machen wollen.

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Product Details
Springer Gabler
3658112301 / 9783658112301
Mixed media product
658.8
12/02/2016
Germany
235 pages, 130 Tables, color; 157 Illustrations, black and white; XV, 235 S. 157 Abb. Book + eBook.
168 x 240 mm, 530 grams
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