Presentation Techniques for the Graphic Artist : How to Sell Your Design Ideas Successfully - The Styles, the Secrets, the Tools of the Trade

An illustrated book for graphic designers on the most effective methods of presenting finished work to clients.

Examples of briefs are given from fashion illustration to corporate identity, taking each through from the rough visual to finished presentation .

Advice is given on marker techniques, using water-colour drawing with charcoal for a fluid effect and appealing rub-down lettering and instant texture systems which give work a polished appearance.