It's About Time! : Fable About the Next Dimension of Quality

Today, when many organizations have achieved high levels of quality (and their rivals have too) where's the next competitive edge?

In time, or, who can make it, market it and sell it faster.

Companies are desperate to find ways to do things not just better, but quicker and "It's About Time!" offers an explanation of how to make time work to competitive advantage.

In "It's About Time!" Guaspari presents the engaging story of the fictitious company, Punctuation Inc., and its struggle to understand how "time" fits into "quality".

The text suggests that quality is not just doing things right the first time, or doing the right things the first time, but doing the right things the first time.