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Marketing : An Introduction (8th ed)

Armstrong, Gary, Kotler, Philip

See all formats and editions

How do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9781292146508 to take you to the new version.

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Product Details

Publisher/Imprint Prentice-Hall

ISBN/Ean0131865919 / 9780131865914

FormatPaperback

Dewey658.8

Published23/03/2006

Country of PubUnited States

Book LanguageEnglish

Pagesxxxii, 122 p. : col. ill.

Dimensions28 cm

Readershipundergraduate Learn More

NotesPrevious ed.: 2005.

BIC KJS Sales & marketing