Customers.Com : Create a Profitable Business Strategy for the Internet

Customers. Com is by internationally renowned consultant and analyst Patricia Seybold.

The book's purpose is to provide expert - but very accessible - advice to business people, showing how companies can use information technology, including the Internet, to get closer to their customers.

Everyone knows the prediction: the Internet will change the way business is done. And everyone has the same fear: they will fall behind their competitors and miss the boat.

Customers. Com does not offer breathless predictions - it offers practical, easy-to-understand advice and shows the reader how to apply it.

The Author, has advised companies such as Microsoft, Hewlett-Packard, and Ernst & Young.

The advice she gives in Customers. Com is based on solid, proven marketing principles and on real, detailed case studies of how well-know corporations like Amazon.

Com, Hertz, and Dell are using the Internet successfully.