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Image for Measuring the ROI of Online Press Releases

Measuring the ROI of Online Press Releases

Contributors, Various

See all formats and editions

Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists.

With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike.

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Product Details

Publisher/Imprint SNCR Press

ISBN/Ean0578026805 / 9780578026800

FormatPamphlet

Published01/05/2010

Country of PubUnited States

Pages45 pages

Dimensions216 x 280 mm

BIC