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Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Managing sales professionals: the reality of profitability

Strategic planning for not-for-profit organizations

Marketing for churches and ministries

Marketing for attorneys and law firms

Professional services marketing: strategy and tactics

Risky business: managing employee violence in the workplace

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Strategic planning for not-for-profit organizations

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Environmental marketing: strategies, practice, theory, and research

The Clinician's Guide to Managed Behavioral Care: Second Edition of The Clinician's Guide to Managed Mental Health Care

Marketing for Attorneys and Law Firms

Marketing health care into the twenty-first century: the changing dynamic

Consumer satisfaction in medical practice

Professional services marketing: strategy and tactics

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Using public relations strategies to promote your nonprofit organization

The clinician's guide to managed behavioral care

Using public relations strategies to promote your nonprofit organization

Alignment: a provider's guide to managing the practice ofhealth care

Marketing mental health services to managed care

Marketing Planning in a Total Quality Environment

Risky business: managing employee violence in the workplace

Marketing for churches and ministries

Marketing planning in a total quality environment

Alignment: a provider's guide to managing the practice ofhealth care

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Fundamentals of leisure business success: a manager's guide to achieving success in the leisure and recreation industry

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