Protecting The Brand : A Concise Guide to Promoting, Maintaining, and Protecting a Company's Most Valuable Asset

Franklin, an attorney in private practice, sorts out trademark law in a simple and descriptive manner and explains rules and concepts using brief case studies of court rulings that demonstrate the consequences of brand misuse.

The book will be valuable to readers with a vested interest in protecting their own company's brand.

Annotation 2004 Book N