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Image for Essentials of Services Marketing

Essentials of Services Marketing

Bateson, John E. G., Hoffman, K. Douglas

Part of the The Dryden Press series in marketing. series

See all formats and editions

Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues.

It introduces the reader to the field of service marketing, as well as acquainting them with specific customer service issues.

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Product Details

Publisher/Imprint South-Western

ISBN/Ean0030152178 / 9780030152177

FormatHardback

Dewey658.802

Published01/12/1997

Country of PubUnited States

Book LanguageEnglish

Pagesxxi, 505p. : ill.

Dimensions25 cm

Readershipundergraduate Learn More

BIC KJS Sales & marketing, KNS Service industries