Health Promotion Practice

This book considers the key steps in the practical application of health promotion.

It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening.

The wide range of approaches available are considered, including: motivational interviewing; theatre; mass media; social marketing; community development; and, public policy.

Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.