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Image for Simplicity marketing: end brand complexity, clutter, and confusion
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Simplicity marketing: end brand complexity, clutter, and confusion

Cristol, Steven M., Sealey, Peter
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This guide uses proven examples, to introduce powerful tools centring on the 4R's of simplification - Replace, Repackage, Reposition and Replenish.

It prescribes ten strategies to relieve customer stress.

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£60.00
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Product Details
Free
0743215680 / 9780743215688
eBook (EPUB)
658.8
11/03/2001
English
272 pages
Copy: 10%; print: 10%
general /research & professional Learn More
Description based on print version record.
KJ Business & management, KJS Sales & marketing
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