Etourism : information technology for strategic tourism management

Aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes, the book addresses the digitisation of all processes and value chains in the those industries.

It analyses new technological trends and how critical they are for the competitiveness of the industry today.Features include strategic perspectives on the contribution of ICT (Information Communication Technology) to tourism organisations' competitiveness; international examples to ensure global application and relevance; extensive use of case studies and illustrative examples to demonstrate the link between theory and real world tourism situations; discussion topics to encourage students to analyse the information covered; and an associated website featuring up-to-date FT articles and powerpoint slides to create a comprehensive teaching and learning package.