Introduction to Corporate Strategy

This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy.* covers all the areas necessary to accompany an introductory course in this area;* concentrates both on the so called "hard" aspects of the subject such as analysis, performance and change and on the "soft" and human elements of strategy development.* looks at areas of particular interest - ethics, implementation, change;* uses imaginative and involving case studies and examples