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Image for Sports sponsorship and brand development: the Subaru and Jaguar stories
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Sports sponsorship and brand development: the Subaru and Jaguar stories

Beck-Burridge, Mr Martin, Walton, Jeremy
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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand.

Subaru achieved victory in the World Rally Championship.

Jaguar are now an important new player in Grand Prix racing.

This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

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£44.99
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Product Details
Palgrave Macmillan
0230508227 / 9780230508224
eBook (Adobe Pdf)
338.4379672
09/12/2000
England
English
178 pages
Copy: 10%; print: 10%
KJS Sales & marketing, KJSM Market research, KNGR Road transport industries, KNSP Sport & leisure industries, WSPC Car racing
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