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Audio branding: using sound to build your brand

Fahey, Colleen, Minsky, Laurence, Kotler, Philip(Foreword by)

See all formats and editions

A concise guide to a burgeoning and incredibly influential area of branding - audio branding.

Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on.

This text will give practical guidance to the creating an audio language to support brand identity and personality.

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Product Details

Publisher/Imprint Kogan Page

ISBN/Ean0749478586 / 9780749478582

FormateBook (Adobe Pdf, EPUB)

Dewey659.14

Published03/03/2017

Country of PubEngland

Book LanguageEnglish

Pages207 pages

Copy LimitsCopy: 10%; print: 10%

NotesDescription based on CIP data; item not viewed.

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