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Global Marketing Strategies for the Promotion of Luxury Goods

Building consumer-brand relationship in luxury brand management

Maximizing commerce and marketing strategies through micro-blogging

Digital marketing strategies for tourism, hospitality, and airline industries

Integrated marketing communications, strategies, and tactical operations in sports organizations

Analyzing the cultural diversity of consumers in the global marketplace

Encouraging participative consumerism through evolutionary digital marketing: emerging research and opportunity

Diverse methods in customer relationship marketing and management

Handbook of research on integrating social media into strategic marketing

Strategic customer relationship management in the age of social media

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Cases on Consumer-Centric Marketing Management

Engaging Consumers through Branded Entertainment and Convergent Media

Encouraging Participative Consumerism Through Evolutionary Digital Marketing

Product Innovation through Knowledge Management and Social Media Strategies

Promotional Strategies and New Service Opportunities in Emerging Economies

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Managing Public Relations and Brand Image through Social Media

Market Research Methodologies : Multi-Method and Qualitative Approaches

Internet Mercenaries and Viral Marketing : The Case of Chinese Social Media

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Handbook of research on leveraging consumer psychology for effective customer engagement

Developing Successful Global Strategies for Marketing Luxury Brands

Managing public relations and brand image through social media

Developing Successful Global Strategies for Marketing Luxury Brands

Building Consumer-Brand Relationship in Luxury Brand Management

Promotional Strategies and New Service Opportunities in Emerging Economies

Narrative advertising models and conceptualization in the digital age

Driving Customer Appeal Through the Use of Emotional Branding

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