Principles of Marketing - WITH Consumer Behaviour, a European Perspective AND Essential Guide to Marketing Planning AND How to

Principles of Marketing: European Edition, 4/e Principles of Marketing takes a practical and managerial approach to marketing.

It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.

Solomon: Consumer Behaviour Enhanced Media Edition: A European Perspective, 3/e Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour.

It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues.

Essential Guide to Marketing Planning, 1/e Essential Guide to Marketing Planning takes you step-by-step through the planning process.

Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.How to write Essays and Assignments, 1/e How to write great essays covers everything a student is likely to need to research, plan and write academic essays and assignments that will get you great marks. Companion Website Student Access Card: Principles of Marketing European Edition, 4/e