Business Development for Lawyers: Principles and Practice

Increasing competition in legal services, the current economic climate, technological advances and changing client expectations are forcing all law firms regardless of size to radically rethink their approach to business development. Successful firms are all taking the same approach - revenue generation and business development at partner level. Managing Partner's new report Business Development for Lawyers: Principles and Practice, provides an in-depth look into successful approaches to business generation and revenue growth in the changing dynamics of the legal services market, enabling you to: * Understand the current thinking on BD and what works; * Assess which BD strategy will work for your firm; * Balance the risks of growing your practice with the returns; * Follow some innovative strategies highlighted in the case studies; * Develop partners' personal franchise; * Avoid the common mistakes in BD; * Bring in profitable work from clients; and * Assess who in your client portfolio is more profitable for your business. Along with Richard Susskind's renowned 'guru strategy,' the report features practical real-life case studies from leading firms including: Allen & Overy, Axiom, DMH Stallard and Gill Jennings & Every LLP. They reveal how firms are responding to the changing legal services environment and provide the opportunity for you to benchmark your own approach.

Key topics covered include: * Successful business development in the legal profession; * Approaches to business development in different-sized practices; * The principles of partner-level BD; * Current trends in practice development - What are lawyers doing? * Avoiding pitfalls, distortions and common mistakes in BD; * Codification and management of partner-level BD; * International perspectives on BD; * Using specialist support staff effectively; and * Embedding BD within your firm. Business Development for Lawyers: Principles and Practice will provide you with the tools needed to implement cutting edge BD practices, and the strategies to dramatically increase your firm's bottom line.